Analyze Your Customers
Understanding your customer profile by key demographics or by segmentation system clusters will help you to make the best data-driven decisions that optimize marketing outcomes. We also offer predictive analytic customer models and other analytic services.
Customer Profile Report
This standard customer profile report (aka customer portrait report) provides fantastic value. We will analyze your customer data based on dozens of demographic data elements, plus a popular segmentation system, then compare your customers to all households in your market area using Market Penetration Indices.
Segment Conversion Analysis
We append segmentation system clusters to your customers and prospects, then determine the conversion index for each cluster. Now you know which clusters are converting the best and the worst so you can better prioritize your conversion strategies.
Customer Predictive Model
We create a prescriptive analytic model of your customers using advanced regression techniques then summarize report on the model’s principal components and lift profile. This model can then be used to select new prospects.