A Segment Conversion Analysis Report is the output of a segmentation analysis performed by Inbound Insight that allows you to determine which demographically determined customer segments are most and least likely to convert based on any consumer segmentation system.
We help you to understand your customers’ conversion rates based on Connex, Niches, Personicx, Energy Consumer Dynamics or even any Propensity Model, quickly and at a modest price. Most other marketing data solution providers only offer “canned” reports based on core demographics (e.g., the Customer Portrait Report) and nothing more. We believe you should be able to analyze customers using the segmentation system (or propensity model) of your choice.
The other factor that sets us apart with respect to our Customer Segmentation Analysis is that we provide you with the cluster system data that has been appended to the name and address records you provide for the report. Typically, when you run a demographic portrait report all you get is the report itself…no data. Getting the data back allows you to refine the analysis by incorporating your own specific knowledge of the customer (e.g., what product did they purchase, how many times have they purchased, total lifetime value). You can also use the appended cluster data as an input into your own analytic/data science models.
As a follow on project, our clients often enhance additional customer records beyond those provided with the Segment Conversion Analysis.