Consumer ID Append
Identity Management solutions are critical for merging data from multiple databases and to avoid creating duplicate records.
By appending your persistent consumer ID (and household ID) to each record of your CRM you will immediately be able to determine whether Bob Smith at 123 Main Avenue is the same person as Robert Smith at 789 Main Street (his old address). You simply submit your name and address file via batch and we will append the Consumer ID.
If you then also append your Consumer ID to inbound leads (based on email, phone, or name/address data) you will instantly know whether the inbound lead is an existing customer or prospect or someone brand new to you.