Home >> Gain Consumer Insight

Gain Consumer Insight

Gain consumer insight with a wide variety of third-party data enhancement services for your marketers and data scientists.  Mix and match demographics, segmentation systems and propensity models from multiple data sources.  You won’t find a more complete set of instantly-actionable consumer insight append options anywhere else.

Demographic Append

We offer several high-value data packages each with core demographics plus additional specialty data elements from multiple sources, including value-priced packages of dozens to hundreds of data elements.

Segmentation Systems

Segmentation systems make sense of multiple demographic dimensions (e.g., age, income, ethnicity) by converting them to a workable number of household ”clusters”.  We offer several options including Connex, Niches, and Personicx.

Connex Brochure

Propensity Models

Propensity models are created by analyzing the attitudes, behaviors, brand affinities and in-market tendencies of a large sample of U.S. households. Each household is then rated on a scale (e.g., 1 to 100), providing rich new ways to target, message and analyze customer segments to increase ROI.

Cognitive Models

A special class of propensity models focused on consumer attitudes, cognitive models help you understand the “why” and are great for improving both messaging and targeting.

Real Property and Owner

Starting with just an address, append the names of current residents — and names & addresses of any absentee owners — plus dozens of detailed real property attributes.  Perfect for real estate, mortgage, home services, etc..