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Gain Consumer Insight

Gain consumer insight with a wide variety of third-party data enhancement services for your marketers and data scientists.  Mix and match demographics, segmentation systems and propensity models from multiple data sources.  You won’t find a more complete set of instantly-actionable consumer insight append options anywhere else.

Demographic Append

We offer several high-value data packages each with core demographics plus additional specialty data elements from multiple sources, including value-priced packages of dozens to hundreds of data elements.

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Segmentation Systems

Segmentation systems make sense of multiple demographic dimensions (e.g., age, income, ethnicity) by converting them to a workable number of household ”clusters”.  We offer several options including Connex, Niches, and Personicx.

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Connex Brochure

Propensity Models

Propensity models are created by analyzing the attitudes, behaviors, brand affinities and in-market tendencies of a large sample of U.S. households. Each household is then rated on a scale (e.g., 1 to 100), providing rich new ways to target, message and analyze customer segments to increase ROI.

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Cognitive Models

A special class of propensity models focused on consumer attitudes, cognitive models help you understand the “why” and are great for improving both messaging and targeting.

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Real Property and Owner

Starting with just an address, append the names of current residents — and names & addresses of any absentee owners — plus dozens of detailed real property attributes.  Perfect for real estate, mortgage, home services, etc..

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