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Cognitive Models Provide Deep Psychographic
Insights that You Won’t Find Any Other Way

Cognitive Models – What Sets Us Apart

Inbound Insight has negotiated exclusive access in repackaged form to some of the most innovative models available in the U.S. For the first time you can now purchase subsets of the 315 available models in the form of themed packages. Pricing is very reasonable ranging from nickel or dime per package for which you get between 17 and 175 elements, making the price per element very attractive.

Cognitive Model Data Packages

Here are the available data packages:

  • Motivator Data Package – 17 elements including Risk Taker and Value Seeker
  • In Market / Spending Data Package – 93 elements including in-market for life insurance, home furnishing spending and Costco shopper and store distance.
  • Media Channel – 31 elements including banner ad responder, Facebook influencer, email open propensity and the Delineate Social Media Segmentation system with 27 segments.
  • Health and Wellness – 55 elements including overall wellness score, alcohol and smoking consumption, body mass index, sleep quality score, unhealthy diet score and likelihood to have health insurance from employer vs. marketplace
  • Charitable Giving – 29 elements including donation amount, many categories of donor causes, and reasons for donating (external vs. personal reasons)
  • Jobs – 25 elements including job seeker score, type of occupation and business owner likelihood
  • Travel – 8 elements including total travel spending and domestic vs. international travel
  • Finance – 72 elements including planned, vs. impulsive, high growth seeker, discretionary spending, liquid assets, income, net worth and types of investments.
  • Automotive  – 32 predictive elements of vehicle ownership and brand
  • Demographics – 150 demographic data elements
  • Economy – 28 indicators of local economic conditions
  • GeoCredit (ZIP4) – 103 ZIP4 averages including proxy credit score, mortgages, bankruptcies, student loans, etc.
  • Housing – 85 housing elements including affordability index, how value, LTV, etc.
  • Interests – 165 interest data elements
  • Purchases – 55 purchase data elements

Featured Cognitive Model – Pandemic Personas

In addition, we can now offer a 4 category Pandemic Persona consumer segmentation system. Each U.S. consumer falls into one of four “Pandemic Persona” segments based on their outlook and reaction to COVID-19.  Now you can use this insight to boost your marketing performance by using appropriate messaging and offers, and by prioritizing higher performing segments.

The four were created based on analysis thousands of surveys sent to U.S. adults.  The key dimensions are Attitudes (positive vs. negative) and Actions (protective vs. non-protective).

  • Careful Optimist – positive attitude and takes protective actions
  • Lax Dreamer – positive attitude but does not take protective actions
  • Remiss Pessimist – negative attitude and does not take protective actions
  • On Guard Cynic – negative attitude but does take protective actions

Each U.S. adult is uniquely classified at the individual (not household) level allowing you to tailor your messaging and offers to people in each segment.

Ask about a complementary Pandemic Persona analysis.

Pandemic Personas Model
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Cognitive Models – Key Benefits

  • Ability to reach your target audience in using completely new dimensions using innovative data categories and elements
  • With numerical scoring and high match rates, these models lend themselves very well to data science and analytics projects

Cognitive Models – Use Cases

  • Gain insight into clients or prospects using new dimensions versus traditional demographics

  • Refine existing analytic / data science models with new, predictive data points
  • Reach people in your target audience via direct mail or email in a privacy-compliant way

Cognitive Models – Documentation

For more information about Cognitive Models download the Data Dictionary.

Cognitive Models Data Dictionary