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Append ID Verification Score to Inbound Leads to Confirm Identity

Identity Verification – What Sets Us Apart

The ID Verification Score (scale of 0 to 100) is available as an overall score as well as for each individual component. This allows you to create your own scoring algorithm based on any combination of component scores from the available data including Name, Address, Email and Phone.

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Identity Verification – Key Benefits

  • Verify that the person is who they say they are
  • Build custom verification algorithm from components
  • Validate that the email or phone provided is consistent with the name and address
  • Receive demographic insights on the individual and household
  • Also get risk flag components including deceased and whether computer IP address is US-based


Identify Verification – Use Cases

  1. Verify that the person is who they say they are
  2. Flag fraudulent activity
  3. Get consumer demographic insight to drive inbound lead routing, segmentation and personalization

Identify Verification – Documentation

For more information about Identify Verification data services download the Plus Package Data Dictionary.

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