Consumer and Household IDs
Perfect for de-duping and attribution, we offer options from multiple leading sources. By appending ID’s to your customer file and inbound prospects, you will be able to verify whether or not a prospect is actually an existing customer. By appending ID’s to your outbound campaign file and the responders, you will be able to attribute better than any string-based solution. The Household ID can determine if someone else in the household made the purchase…knowing this can boost campaign attribution by 20 to 30%, which reflects how well it actually performed.