Insight solutions tell you something about your customer or prospect or their household that you didn’t know before. These include demographics appends, segmentation systems, advanced cognitive or propensity models or consumer and household IDs.
Demographic Data Packages
We offer several data packages with dozens to hundreds of demographic elements at an attractive price. For example, “Interests and Behaviors” contains more than 200 data elements and “Demographics” has more than 60. The “Plus” and “Premium” Packages include dozens of real property data elements. On top of this we offer the ability to create custom packages from a choice of hundreds of options.
Cognitive / Propensity Models
Analytic models based on partial data that has been spread across every U.S. household a great way to reach target audiences that would be impossible to find using traditional demographics. We offer many options for every industry!