Use Case #1: Send Lob Postcards to Prospects from your Email Subscriber Database
You’ve been collecting emails from online forms for months or years. These are the people who were interested enough to volunteer their personal information (i.e., email address), expecting value in return (e.g., a coupon, ongoing news and special offers).
To boost sales, you would like to send a postal mailer…but all you know is their email address.
That’s where Inbound Insight can help. Our Insight API™ offer the highest match rates available converting email addresses to full names and physical addresses. By tapping into multiple consumer/email databases we can convert up to 82% of emails to individuals…that’s about double the industry average!
Use Case #2: Prioritize and Personalize Lob Campaigns with Data Enhancement
Maximize your mail campaign ROI by starting with the highest priority prospects with personalizing your messaging and content. This applies to both the email subscriber prospects referenced above and cross-sell/up-sell campaigns to existing customers. How?
- Append key demographic, psychographic and segmentation data so you know which customer persona the fall into, then use the most relevant images and messaging.
- Take advantage of knowing where they live by mentioning nearest store locations
- Based on analytic models created by your data science team, start mailing to those prospects who score the highest (e.g., most likely to convert or highest life-time value)
Inbound Insight offers the widest selection of data elements from multiple leading U.S. consumer databases so you will have access to the data you need to segment and prioritize.