Motivator Data Package (17 elements)
Returned/Output Fields Returned/Output Field Description and Values
Churn vs. Loyal Rate of Attrition of the Household (9=most likely to stay loyal; 0=most likely to churn)
Agreeable Tendency to be a Warm, Friendly Person (7=most likely; 1=least likely)
Conscientious Tendency to be a Conscientious Person (7=most likely; 1=least likely)
Extroversion Tendency to be an Extroverted Person (7=most likely; 1=least likely)
Green Tendency to Focus on Environmental Issues (7=most likely; 1=least likely)
Impulsive Tendency to be an Impulsive Person (7=most likely; 1=least likely)
Innovator Tendency to be an Early Adopter of Tech Advances (7=most likely; 1=least likely)
Laggard Tendency to Lag Behind on Tech Advances (7=most likely; 1=least likely)
Materialism Tendency to be a Materialistic Person (7=most likely; 1=least likely)
Openness Tendency to be Open About Beliefs/Experiences With Others (7=most likely; 1=least likely)
Religious Devotion Tendency to be Devoted to a Religious Belief System (7=most devoted; 1=least devoted)
Risk Taker – Career Tendency to Take Risks in Career & Business (7=most likely; 1=least likely)
Risk Taker – Financial Tendency to Take Risks in Financial Matters (7=most likely; 1=least likely)
Risk Taker – Recreational Activities Tendency to Take Risks in Recreational Activities (7=most likely; 1=least likely)
Risk Taker – Safety Tendency to Take Risks in Safety (e.g., No Bike Helmet) (7=most likely; 1=least likely)
Risk Taker – Social Tendency to Take Risk in Social Settings (e.g., taking a public stand (7=most likely)
Value Seeker Tendency to Seek Out Good Values/Deals (1=least likely; 7=most likely)