| Motivator Data Package (17 elements) | |
| Returned/Output Fields | Returned/Output Field Description and Values |
| Churn vs. Loyal | Rate of Attrition of the Household (9=most likely to stay loyal; 0=most likely to churn) |
| Agreeable | Tendency to be a Warm, Friendly Person (7=most likely; 1=least likely) |
| Conscientious | Tendency to be a Conscientious Person (7=most likely; 1=least likely) |
| Extroversion | Tendency to be an Extroverted Person (7=most likely; 1=least likely) |
| Green | Tendency to Focus on Environmental Issues (7=most likely; 1=least likely) |
| Impulsive | Tendency to be an Impulsive Person (7=most likely; 1=least likely) |
| Innovator | Tendency to be an Early Adopter of Tech Advances (7=most likely; 1=least likely) |
| Laggard | Tendency to Lag Behind on Tech Advances (7=most likely; 1=least likely) |
| Materialism | Tendency to be a Materialistic Person (7=most likely; 1=least likely) |
| Openness | Tendency to be Open About Beliefs/Experiences With Others (7=most likely; 1=least likely) |
| Religious Devotion | Tendency to be Devoted to a Religious Belief System (7=most devoted; 1=least devoted) |
| Risk Taker – Career | Tendency to Take Risks in Career & Business (7=most likely; 1=least likely) |
| Risk Taker – Financial | Tendency to Take Risks in Financial Matters (7=most likely; 1=least likely) |
| Risk Taker – Recreational Activities | Tendency to Take Risks in Recreational Activities (7=most likely; 1=least likely) |
| Risk Taker – Safety | Tendency to Take Risks in Safety (e.g., No Bike Helmet) (7=most likely; 1=least likely) |
| Risk Taker – Social | Tendency to Take Risk in Social Settings (e.g., taking a public stand (7=most likely) |
| Value Seeker | Tendency to Seek Out Good Values/Deals (1=least likely; 7=most likely) |