
Rich Data Enhancement
- Core demographics, plus advanced models and in-market models from a variety of best-of-breed sources.
- Core Profiles consist of the most popular demographic data elements:
- Individual: Age, Gender, Education, and Ethnicity
- Household: Marital Status, Homeowner, Year Home Built, Length of Residence, Home Value, Dwelling Type, Presence of Children, Number of Children, etc.
- We tap into multiple consumer databases for specialized data:
- In Market Models
- Purchasing Behaviors
- Attitudes, Interests & Psychographics
- Persona/Segmentation Models
- Known Ailments
- We’ve scoured the market for the best sources of specialty data, segmentation systems and advanced in-market models.