“Direct-to-Consumer Mattress Company Uses REA to Reach Cart Abandoners via Automated Direct Mail”
A DTC mattress company wanted to reach as many cart abandoners as quickly as possible. Potential buyers provide their email address at the start of the Shopify checkout process. If they abandon the cart all the client retained was an email address.
While they were able to reach out via email, they knew that these are very valuable prospects and that they were worth also reaching via direct mail.
Using their current REA service provider they were getting match rates 45%, which is typical of single data source providers. Using Inbound Insight’s “Reverse Append Ultimate” data service they were able to achieve a 77% match rate or about 70% better than with their other Reverse Email Append vendor.
As a result, they have increased sales to these valuable prospects by a similar amount.